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In many professions, especially writing and internet marketing, the primary form of contact with customers is via the written word: website content, display ads, Spam-compliant emails, not to mention forum posts and even responses to queries, etc. The list is endless. And all of them have one thing in common: They are based on the written word.
Because of this, the importance of proofreading one's work, word-for-word, cannot be over-stressed. No one would think of making a presentation while wearing a shirt covered in grease or spaghetti-sauce stains. Nor, despite a few eccentric exceptions, of appearing at one's wedding in sandals
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