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One of the great things about the Internet is it has made us instant communicators, instant authors and instant ad copy writers. One of the WORST things about the Internet is it has made us instant communicators, instant authors and instant ad copy writers. Too many people just type an email and hit "send," including emails intended to sell us something. Or they build a nice looking web page, type their content and immediately go to their FTP program and upload it. They don't bother to read what they've written first.We see the results of this daily: Email ads so
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